Every problem looks different depending on how high you stand.

Essays from a Salesforce architect on architecture, AI and design for large organisations, filed by who should read them. Start at your altitude, or scroll all the way down to land.

Current conditions

Short takes that apply at every altitude.

Full forecast

10,000 mThe boardroom

For CIOs, heads of, and anyone who signs off budgets.

Everything at 10,000 m

3,000 mThe architecture

For architects and anyone who draws boxes for a living, Salesforce or otherwise.

Everything at 3,000 m

300 mThe delivery team

For tech leads, admins, developers and whoever carries the pager.

Everything at 300 m

GroundThe code

For whoever actually has to type it: Apex, Flow and LWC.

Everything at ground level